The Hotel News 2009
By Alberto Garcia Bravo
As we’ll begin to deliver finished condos soon, it’s important to talk to you about our Vacation Management Rental Program that will be handled by THEHOTEL Rental Program operating corporation.
We know it’s quite important to fully understand your new Vacation Rental Program. We are sure that we are offering the best rental management and have made wise choices that will provide you with years of enjoyment, maximum financial returns and peace of mind. We are a very well organized service oriented company, with a strong marketing plan that will drive potential profit to your valuable real estate investment.
Please let me share with you some key factors of our Vacation Management Rental Program: All units will be rented, unless the owner has chosen not participate in the program. Each unit will be cataloged, depending on the location and size, unless there is a specific request to rent a special unit, each one will have a “lined up” turn to be rented. In doing so, we will offer unmatched Financial Returns, offering great annual gross revenue per unit. According to our market studies, we will capture over 45% of the vacation rental market share on the Tijuana – Ensenada Corridor.
As you know, THEHOTEL at Playa Blanca will be operated with the highest service quality in mind. We will make every effort to ensure that our guests' expectations are consistently exceeded and accurately represent properties to help them select the condo that will meet their requirements. We are also furnishing them with the confidence that, no matter what condo they choose, they will check into a clean, comfortable, well-maintained unit. As you know, we immediately respond to any needs or concerns, while providing friendly professional service. We want to beat the statistics, which says that 65% of all rental revenue is from repeating guests and word-of-mouth referrals.
Your unit will be integrated into a Bi-national Marketing Program. Extensive and consistent marketing is the key component to obtaining continued growth, high occupancy rates and rental revenue. No other vacation rental company in Baja is set to spend as much per unit to market their properties. You can be confident that we will use the most effective marketing sources and techniques available. As an example, we identify customers using demographics to effectively target them, in Mexico and in the U.S., reaching potential guests and generating constant calls.
The marketing for the Vacation Management Rental Program will use many forms of media including: ads placed in major newspapers, advertisements in major national magazines, and we will be the only property showcased in the Hotel Travel Index (an international resource for travel agents) used by 83,005 agents per issue, and other seasonal travel publications, as well as the targeted distribution of approximately 10,000 property listing brochures per year that describe and showcase our rental properties. Also planned, a well orchestrated internet marketing and positioning program will be implemented on all the most well received booking engines on the web.
You will have access to a Central Reservations center, as well as IQWare, a web based tool that will allow you to manage your unit rentals, maintenance, etc. You will benefit also of our agreements with Mexican and American Corporate Meeting Planners and Tour Operators that will ensure your vacation rental produces the highest possible revenue, occupancy and upscale clientele.
As I was describing, the Internet has become a critical marketing resource for reaching potential guests globally. As a cutting edge company, we are developing a specialized website to promote all units integrated to the VMRP providing guests with extensive and up-to-date information, professionally photographed units and the resources to help plan their perfect Baja vacation. Our website will enable millions of potential guests to conveniently view your property and streamline the decision making and booking process.
Also, you should know that THERESIDENCES vacation rental program will have its own in-house housekeeping company. Housekeeping is the single greatest obstacle faced by all vacation rental units. Often vacation homes are inadequately cleaned and maintained after each booking and gradually the cumulative effect of such poor follow up can jeopardize your valuable real estate investment. As you understand, most of all housekeeping subcontractors are profit oriented, spread between various clients and their employees lack hands-on training and supervision. The only way we have found to obtain the high level of cleanliness, presentation and maintenance that we require was to start our own company dedicated solely to our rental properties. Our passion and goal is to achieve the highest guest and property owner satisfaction. We will accomplish this through immaculately clean properties, a superb presentation, the use of high quality linens and towels, and a well-organized, highly trained and supervised field staff. Profit is not our primary concern. Your property will always look great!
Our Team is specialized in Vacation Rentals. Unlike many real estate companies in Baja who handle rentals on the side, we have cared to hire only the best managers in the vacation and long-term rental business. Another key to our success is that we will exclusively manage THERESIDENCES properties. We strive to build long-term working relationships with our homeowners by tailoring our services to meet your individual needs and objectives. Our service is based on being reliable, responsible and consistent so that you can rest assured your interests are being looked after.
We will provide detailed and accurate monthly statements. These include rental activity and income, itemized expenses, occupancy statistics and a year-to-date profit and loss. Also, each month you will receive our newsletter with your statement. Its focus is to communicate policies, marketing, technology, tourist trends, tips on increasing rental income, ways to upgrade and maintain your property, etc. Remember that we appreciate your consideration and please don't hesitate to call at any time.